https://www.linkedin.com/in/jason-roberts-8461635
WORK
22Squared - VP, Creative Director
Full Time / 2013- Present
SKILLS
Creative Direction / Senior Leadership / Creative Team Development + Management / Mentorship / Cross Departmental Development / In-house Capability Development / Client Management / Agency Partner / Internal + Client Workshops / New Business / Conceptual Creative / Experiential Campaigns / Platform Ideas / 360 Campaigns / Creative Strategy / Film / Digital Video / Digital + Social Content / Directing / DCO / Pre Production / Post Production / 3D + 2D Animation / Display / Web Design
• Built and led creative teams through the conceptualization and development of cross-platform content with an emphasis in film and digital innovation
• Partnered with fellow senior leadership, across account, strategy, media, and production, daily to achieve client business goals successfully
• Collaborated and developed internal processes, cross-departmental infrastructure, and ways of working with multiple brand clients and partner AORs
• Implemented a program for Junior Creatives to improve their WFH experience that assisted with their craft as well as guidance on how to navigate their careers.
• Maximized vendor relationships to ensure creative and production efficiencies.
• Provided inspiration, mentorship, and counsel to creatives, interns, and peers
• Maximized and evolved visual aesthetics and taste appeal for multiple brands on our roster from updating graphic end treatments and revisualizing Brand ID.
• Oversaw the development of 10+ campaigns per year delivering assets for multiple markets (GM & HM) for integrated campaigns complete with film, digital, social. in-store visuals and messaging.
• Collaborated on brand and media strategy for equity, quarterly, and promotional campaigns
ACCOUNTS at 22Squared
Publix Supermarkets / Southeastern Toyota / Buffalo Wild Wings / The Home Depot / Big Brothers Big Sisters / National Organization for Women / McGraw Hill / United Way / SharkNinja / Advent Health
DEI at 22squared
• 22squared Diversity Equity & Inclusion Council - Founding Member of an internal group dedicated to effecting change inside and outside the agency and making DEI not an afterthought, rather the starting point.
• Spoke at The One Club’s Creative Week 2021 with other members of 22Squared and Guided By Good’s DEI Council. We touched on issues dealing with how we got started on our journey at the agency, with an audit of the staff and the work, how we got the backing of leadership and how we implement our DEI Council’s tenets in our day to day work for our clients and for our company as a whole.
• Attended ADCOLOR and spoke with a panel of other attendees on our learnings after the Conference. One of my highpoints was hearing Bishop TD Jakes speak on how business leaders today have a very unique position to be forces of good, of being the catalysts for change rather than always being reactive to it.
• Led agency-wide “Brave Spaces” and presentations on topics such as Men’s Health, the “Frozen Middle” of Management and alcoholism.
PAST
Kastner & Partners - ACD/Art Director
Santa Monica,CA - 2008 - 2013
Accounts - Red Bull, Adidas Golf, Tagg-The Pet Tracker, Simon G, MBT Shoes, Lifeproof
Secret Weapon Marketing - Art Director
Santa Monica, CA - 2006 - 2008
Accounts - Jack in the Box, Socal Honda Dealers, Activision, Clear Network
BBDO West - Senior Art Director
Los Angeles, CA - 2005 - 2006
Accounts - Mitsubishi, DirecTV, Giffoni Film Festival
BBDO West - Junior Art Director > Senior Art Director
San Francisco, CA - 2000 - 2005
Accounts - Visa, Visa Business Pioneer Electronics, California Lottery, Air New Zealand
SKILLS
Photoshop / Illustrator / InDesign / Google Suite / Slack / Microsoft Teams / Acrobat Pro / Microsoft 365 / Premiere Pro / Premiere Rush / Frame IO / Lightroom / Bridge
CAPABILITIES
Creative Direction / Creative Team Development + Management / Cross Departmental Development / Client Management / Leadership + Mentorship / Agency, Client, + Partner Workshops / Creative Strategy / Conceptual Creative / Capability Development / 360 Campaigns / Experiential / New Business / Directing / Film + Broadcast + Digital Video / Digital + Social Content / Digital + Social Campaigns / Motion + Still Shoots / Asset + Content Libraries / Storyboarding / DCO / Motion Graphics / Pre Production / Post Production / Brand Identity + Style Guides / App + Product Design
PRESS & AWARDS
D&AD / One Show / Archive / London International Award / FWA / Obies / Beldings / Emmy / Print Magazine / Addys / ANDY's / Graphic Design USA / Effies - (Big Brothers Big Sisters, Publix, California Lottery, Jack in the Box, SoCal Honda Dealers)
SCHOOL
The Creative Circus - Copywriting/Art Direction
East Carolina University - English, Concentrating in Writing
Thanks for taking the time to look at my book, while you’re perusing work and looking for talent, may I suggest a few other sites to
consider:
28Blacks.com BlacksWho.Design CreativeWomenofColor.com DiverseCreatives.com
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