BUFFALO WILD WINGS
I was brought onto the business during a time when BWW absoultely owned the idea of overtime,
we used our partnerships to make the most of it.
NCAA TOURNAMENT "OWNING OVERTIME" MEDIA PLAY
These spots were achieved by preparing low cost, pre-made work that nodded to the cultural relevance that Buffalo Wild wings could make a game go into overtime anytime the brand sees fit. We then would run these commercials as bookends in the first commercial pod going into a games overtime.
In 2014 seven games went into overtime, galvanizing the brands relationship to overtime games.
BWW Imagery - Instore , OOH and Digital Assets